Courtney Martin Photography Blog:
Branding, Marketing and Small Business Tips
Have you ever had photos taken for your business? How did it go? Did you feel like they hit the mark and were useful? I’m asking because I am GENUINELY curious, and also because I want to give you an opportunity to think for a bit. Think about your experiences with marketing yourself or your business visually, and what your ultimate goals are for relating to your ideal client or customer.
I want to go over what I believe to be the 5 main markers of a successful branding photoshoot, and also some tips of how to achieve that goal! As always, if you are in the Greater Seattle area, please reach out to me about your branding photography needs and we can start brainstorming your ideal session!
Your Branding Photos Should…
We knew we wanted a mix of product shots, candid-looking photos where the product is in use, and headshots of Jessica. She already had a good amount of catalogue images for her e-commerce site, so she was looking for more evergreen images that she could use on social media and in marketing for longer term. We were sure to pick products that she was planning on having in stock always…